As digitization increases, the traditional sponsorship concept is under pressure, and sponsors therefore find it difficult to see the value in an association sponsorship. Associations thus find it harder to renew sponsorships and get new sponsors, which has had an impact on the association economy. Therefore, new courses must be considered so that sponsors can clearly see the value of a sponsorship.
Wiandi offers a solution that creates value for both the sponsor and your association. You will have the opportunity to offer your sponsors digital exposure, and at the same time you earn money for the association. This post is a guide to how to get started with the purchase and sale of sponsorship views in your association.
Buying and selling sponsorship views
1. Buy sponsorship views
When you as an association use Wiandi, we offer you to buy the sponsorship views to which the members of your association are exposed. In this way, you can control which sponsors to expose by inserting the image and link into the association’s sponsorship views. You can purchase sponsorship views by following the link below:
Buy sponsorship views
It is also on this page that you need to insert the image and link that you want to appear in the app. After you create a sponsorship view, you can follow the number of views.
2. Sell sponsorship views
At Wiandi, we propose two ways to sell sponsorships to your sponsors.
- Sell sponsor views per view
Here you give sponsors the opportunity to buy views in the Wiandi app. You decide how you price impressions to the sponsors, which allows you to make money for the association. At the same time, the possibility of purchasing a digital exposure in the association increases the value of the sponsorship.
- Embed views in a sponsor package
Here you make views in the Wiandi app part of the package you offer your sponsors. In this way, you can increase the price of sponsorship packages while making it more attractive for companies to sponsor your association.
Example: Your sponsorship concept is based on a bronze, silver or gold sponsorship package. By offering sponsorship views and thus digital exposure in, for example, the gold package increases in the value of this.
3. What do your sponsors get out of it?
There are several benefits for your sponsors of being exposed in the Wiandi app. It is important for you to emphasize these benefits to the sponsors to whom you will sell the views. The benefits for sponsors are overall:
- Exclusive visibility in Wiandi
- Ability to target messages to the association
- Generate traffic on sponsor’s website and social media
- Generate revenue
Wiandi has a document with concrete benefits that can inspire associations or be sent directly to the sponsors. You are welcome to change the word file so that it is adapted to your association. The document can be found here:
Benefits for sponsors – PDF
Benefits for Sponsors – Word
4. Send a continuous click report to your sponsors via Bit.ly
By using www.bitly.com,you can measure how many clicks your sponsors get through the Wiandi app. By sending a continuous click report, you show the sponsors that you are looking after their interests and that in-app views create value for the sponsor. Therefore, a click report helps create additional value for the sponsor.
Wiandi has created a guide to using Bit.ly, which you will find here: